The core objectives of customer satisfaction, loyalty, and value remain the same, however, the means to the end are changing rapidly. Combining in-store and online behaviours along with social hearing and surveys is giving organisations a 360-degree customer view using Customer Analytics.
A deeper understanding of the customer has never been as important as it is today.
Social media, open information, new business models, and ever increasing options make it paramount to understand the pulse of customers and predict their behaviours.
Analytics is helping organisations predict purchase patterns, customer behaviours, lifestyle preferences, and offering them hyper-personalised propositions. Data, technology, and predictive analytics are being used to redefine customer interactions.